8.11.2014

McCall's trunk show 'n tell (and touch)



When a New Yorker is told she can put her purse down and release the burden of eight hours, sans fear, she does it, with wild abandon, leaving her camera inside said purse.  BAD BLOGGER.


GOOD BLOGGERS.

However, Art Director Richard Mo (who wore a constant warm smile) was kind enough to share these shots of this July's trunk show/soiree at McCall's Patterns.  Quoth Ruggy: you always know where the camera is.  Oh, do I Ruggy?  

DO I??


I've been told my facial expressions can achieve contortionist proportions, but I'm still surprised-- and a little scared-- whenever presented with an extra special moment.  I'm sure Cindy was too.  And that's my fun face.


This is what actual people having fun at a party look like.  Study, I shall.

Although McCall's is a larger operation than your single-lady-drafting-patterns, it's way smaller than I thought it would be, with most of the work done on premises.  I say "most" because I'm assuming the full on printing of the patterns is done elsewhere... but I could be wrong. (I may have also left my brain in my purse.)  The photo shoots, pattern drafting, sample making, sketching, instruction writing, proofing, the what-have-you... that's all done in house.  


The stash especially was NY Studio Apartment sized, compared to what I had in my mind.  Here's Peter & Penny (Fabric Editor, whose dress I wanted to rip off her breezy form) at one end of the room, and Claudine & Carolyn at the other...


Penny.  HOW DO YOU DO IT.


In house studio!  Now that's an appropriate size!  The wall of shoes is equal to the stash, yo.

When I say In House, I mean In Home.  The people behind all of it were indeed very much like a family welcoming guests to their abode, grabbing the baton when questions were asked, ribbing each other... I got the sense that it was a very happy tribe.  The atmosphere was a good air to be in.  Many of us eyed the empty sewing tables with undisguised greed, like a guest bedroom begging for an extended stay.  


FOR ONCE I'M HIDING IT WELL BUT I'M EYEING THAT DESK RIGHT THERE.

Although, if I were invited in, I think I'd be the problem child of the troop, raiding siblings closets and prancing about in whatever I could stick my arms into.  


Here is how you are supposed to behave when offered sample garments. Calm, serene Claudine.  Study, I shall.


A bit more ravenous, Clio, Carolyn and Olgalyn peruse the houndstooth... 


And full on brat.

Luckily Suzanne and Amanda were there to hide me.  Actually, James, the extremely fashionable Fashion Editor in vivid stripes below, was happy to enable my brattiness, bringing out the infamous yo-yo wrap upon request, and then this frilly number.  This felt like you were putting the party on.  Literally on. 


James quipped that whoever could button up this Rucci coat could take it home. Dangerous joke. Mais, no winner there on the size negative 1,000 (and yes I tried).  If memory serves, that was a $10,000ish coat, direct from Rucci, photographed on the pattern envelope, and just a visiting garment for the pattern envelope shoot. (All explained much better here.) 

Hey this is cool!  Ralph Rucci, right? He wanted the public to be able to afford his garments, you know, like the $10,000ish coat previously mentioned, so he approached McCall's.  We saw the actual pattern pieces direct from Rucci, which are used for the Vogue patterns.  INSTANT FAN OF RALPH RUCCI.  I will have that coat in neoprene, I will.


Two lovely ladies show us the process: the delicious Melissa (Designer, wearing one of her latest releases) and Kathy (Vogue Pattern Mag's Editor and Resident Radiator of Warmth)

Of course I went down a Big 4 rabbit hole after the party, as part of our goodie bag included our choice of a pattern. No question, I'm going the Rucci route at some point on a fall pattern haul, but for this pick I think I'll go vintage...  


decisions, decisions...clockwise: V8999, B5603, B5813, V8874 and option B of B5813

Wonderful hosts, wonderful night.  And I heard murmurings that they'll be bringing these shindigs on the road when they can, so keep an eye out... and an arm ready for some impromptu closet raiding...

31 comments:

  1. I think it's really cool that the McCall's Co. has amped up their social media presence and gotten involved in the online sewing community. It's a great response to a lot of the stir regarding big four vs. indie pattern companies. Thanks for the peek.

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  2. Hi and so glad you could make it! Yes, just to clarify, our patterns are printed and shipped from our Kansas facility. Except for some executive offices and the archives room (more a closet than a room), you guys saw everything here at the NYC headquarters.

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  3. This dress you're wearing! blogged?

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  4. Thanks for the sneaky peak behind the scenes! So fun to also see all the familiar blogging faces.

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  5. oh man, you just have to make me sad all over again about this. just kidding. it was nice to see more pics. seriously hoping that they do this again next season. missed seeing all you ladies.

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  6. So jealous that you get to do such exciting things!

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  7. Fun! You will never be lost in the crowd :)

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  8. What an absolute treat! Like the best school trip ever!! LOL!

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  9. Oh I do love a good field trip! And with photos! Fab.

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  10. I'm jealous! Looks like you all had a great time, makes me miss living in the city. I love those vintage patterns too, especially the first V8999!

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  11. What a really cool night with a bunch of cool ladies. You make me wish I lived on the East coast, so I could hang out with all of you! Maybe one day :)

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  12. So cool! I would love in to see the behind the scenes. Touching all the things is pretty magic, right?!

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  13. It seems all of you had a seriously great time at the trunk show. Thank you for sharing! I really love your outfit of the day, you look super cute :))

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  14. You guys looked to have a great time. To find out that Rucci approach McCalls is a very interesting tidbit, Thanks!

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  15. McCall's has it figured out! Make nice with the people who actually USE your patterns! What a lovely evening :)

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  16. so jealous! would have loved to attend such an event! hope boston is on the tour list... ;-)

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  17. So jealous that you got to go. Those faces, Marce! Priceless!

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  18. What a fun post to read. Looks like everyone had a blast!

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  19. I love all the vintage patterns! Great peek behind the scenes. Thanks!

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  20. Thanks for this behind-the-scenes peek!

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  21. OH! This is so cool! Lucky you, to be in on the action! And yes...I did laugh a little out loud at that photo! What a good sport you are!!! Maybe, just maybe...a Ralph Rucci sew-along...and those vintage pattern designs are superb!!

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  22. Wow, what a great experience. Looks like you had a great time.

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  23. What a wonderful thing for McCall's to do!! It's so nice to get a 'behind the scenes' look at these Big4 companies that always seem so mysterious! Even the vicarious peek via blog is fun! Looks like a super awesome fun night!! And I LOVE all your expressions!!

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  24. Great post! Sometimes when I read the pattern directions I wonder if the writer was on crack or something, those directions can be so convoluted and weird... But now I know that they are also nice people... And also... ummmm.... your name is Marcy? I had no idea! How cute!

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  25. How wonderful to have a behind the scenes look!! I do hope they take this on the road!!

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  26. I'm so jealous! I was planning to go but I couldn't make it because work ate my life that day. Super sad face.

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  27. I just looked at this again and is Peter holding a part of your dress in the first picture? *LOL*

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  28. When I first saw these photos I thought you did a way better job than me covering the event, and then I realized you're in most of them! I've been trying to figure out the past few days just exactly what I'm doing in the "And full on brat" photo. It's like I'm prepping the garment right before you're headed on stage. :) Anyway, thanks for grabbing these photos from Richard!

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  29. Sounds like such an awesome night! I can't believe I missed it. Scheduling fail *face palm*

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  30. So exciting!! I'm envious of you guys!

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i thankya truly for taking the time to comment, i love a good conversation-- and hope you know my thanks are always implied, if not always written!